Meet The Team

Heba Saad was born in Milwaukee, Wisconsin, to Sudanese parents before moving to Phoenix, Arizona. She is an incoming senior at the W.P. Carey School of Business, double majoring in Finance and Entrepreneurship with a focus on Management. Heba has diverse leadership and community advocacy experience, founding the nonprofit "Sudanese Youth for Change" to support those affected by the proxy war in Sudan. 

Throughout her academic journey, Heba has actively engaged in various roles, including serving as a Community Liaison at ASU's Black African Coalition, Executive Assistant at ASU's Sudanese American Association, and student mentor and scholarship lead at Arizona Refugee College Success. Passionate about economic empowerment and community development, Heba has participated in ASU's Innovation Space program and completed internships with local Black-owned businesses, contributing to their growth and sustainability.

After graduation, Heba aims to build a long and prosperous career in consulting. She is dedicated to creating effective strategic solutions that foster growth and sustainability for businesses and nonprofits. Heba also plans to establish a microcredit business in Sudan to empower local enterprises and contribute to sustainable economic growth. Heba's passion for making a difference, inspired by her experiences and others' challenges, drives her to leverage her skills to uplift her community.