Manny Lucero, Founder & CEO
Pedro Alvarez - VP, Director of Operations & Events
Born and raised in New York, Pedro found his new home in 2013 when he moved to Arizona. An avid fan of working with the community, Pedro quickly got involved and has served on various Boards and spends much of his time volunteering. He is a firm believer in equality, fair access to economic opportunities, and a thriving, engaged community. Before starting his own business, Pedro worked in the hospitality, property management and insurance industries.
In 2018, he founded Events and Designs by Pedro, an event planning and management firm dedicated to supporting small businesses and nonprofits in the Valley. He focuses on creating memorable experiences for clients and their guests, with the goal of greater awareness and revenue for the organizations.
From donor cultivation events to annual fundraising galas, and business launch events to anniversary parties, Pedro is passionate about using his experience and knowledge to serve the community. In 2020, Pedro began working with Lucero Consulting Group, assisting clients with event planning needs, marketing efforts and operational effectiveness.
Jenna Transtrum - LCG Intern
Jenna Transtrum grew up in Northern California before attending Brigham Young University as a student athlete competing in Track and Field. After graduating with a Bachelor's Degree in Advertising, she moved to Arizona and began her career in marketing. After having her second child she started her own business and founded a women's athleticwear brand in 2015. After growing the business for several years, Jenna successfully sold her business in 2020 in hopes of spending more time with her young family. Through the successful exit, Jenna's husband was also able to step back from his job and they spent the next 18 months traveling with their 3 kids, and consulting start-ups.
In Jenna's spare time, you can find her at the lake, the crossfit gym, or driving her 3 kids to their activities. Jenna is now pursuing her Master’s degree in Business Administration from the W. P. Carey School of Business at ASU.
Carson Thrift - LCG Intern
Get in Touch!
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