Manny Lucero, MS, Founder & CEO
Manuel (Manny) Lucero is a Phoenix native and a proud graduate of Arizona State University. He holds his Bachelor's degree in English Literature and a Master’s degree in Business Management from the W. P. Carey School of Business. Manny is the founder and CEO of Lucero Consulting Group (LCG), a firm providing small business and nonprofit consulting services, marketing services, and event planning services to clients from around the country. Additionally, Manny teaches a wide variety of courses on topics including starting a business/nonprofit, marketing, accounting, HR, access to capital/fundraising, networking and storytelling, and much more. His passion is helping individuals and organizations, from all backgrounds, build sustainability and impact in their communities.
Previously, he served in various development capacities for Arizona nonprofits and worked in the financial services industry. He has served as the Deputy Director for the Arizona Women’s Business Center and also worked with the Veterans Business Center, having secured funding for entrepreneurs being released from the justice system. Manny works with businesses and nonprofits of all levels and stages.
In addition to his work with LCG, Manny has served on the Vantage West Credit Union Board of Directors since 2018, and was appointed to the National Small Business Association Leadership Council in 2023. He served three terms on the City of Phoenix City Development Block Grant (CDBG) Board of Directors and on various education and diversity and inclusion focused Boards for local organizations and universities in the past. Additionally, Manny was an adjunct faculty member teaching small business/entrepreneurship and HR courses for the Maricopa Community College District for three years.
In 2023, the LCG Level Up Pitch Competition was created, aimed at supporting local, diverse businesses looking to scale up their businesses. Manny and his team are determined and continue to build initiatives towards an equitable playing field for all.
Pedro Alvarez - VP, Director of Operations & Events
Born and raised in New York, Pedro embarked on a new chapter in 2013, setting roots in Arizona where he quickly became an advocate for equality and economic opportunity. His dedication to fostering an inclusive environment led him to roles such as the Board Chair of the ONE Marriott Phoenix Chapter, focusing on LGBTQ+ advocacy, and a board member of R.A.I.L., supporting small business growth and community development.
Before venturing into entrepreneurship, Pedro's career spanned across the hospitality, property management, and insurance industries, where he honed his skills in creating memorable customer experiences and operational management.
In 2020, Pedro's career took a pivotal turn as he joined Lucero Consulting Group, leveraging his vast experience in a role that emphasizes operational effectiveness and strategic marketing initiatives. Here, Pedro continues to make a substantial impact, driving improvements in operational procedures and marketing strategies that benefit the firm and its diverse clientele. In addition to his role at Lucero Consulting Group, Pedro serves as a business advisor and instructor for various organizations across the Valley, and volunteers his time teaching Toastmasters classes for high school students.
Pedro is adamant about the power of resilience, innovation, and community engagement. His work reflects a deep commitment to not just succeeding personally but uplifting others to achieve their potential, embodying the belief that true success is shared and inclusive.
Aubrey Crum - Administrative Specialist
Aubrey grew up in South Florida and recently moved to sunny Arizona. She holds Bachelor’s degrees in Classical Civilizations, Ancient Greek, and Latin from Florida State University and Master’s degrees in Historical Linguistics and Classical Languages from the University of Georgia. While at the University of Georgia, she worked with exchange students coming to study at the university from institutions from across the globe. She also taught beginner Latin courses and assisted a study abroad program in Rome, Italy. Prior to LCG, Aubrey worked in nonprofit educational administration.
Aubrey is passionate about supporting nonprofits and small businesses in achieving their goals and is excited to bring her excellent organizational skills and attention to detail to support the diverse clients of LCG! Fun fact: Aubrey is an avid baker, specializing in homemade sourdough bread - yum!
Angie Vazquez - Administrative Assistant
Angie was born and raised in wonderful Phoenix, Arizona. As a first generation American and a proud business owner, she has first-hand experience on the struggles of being the first entrepreneur in her family. As the daughter of Mexican immigrants, she is also aware of the extra limitations minorities face as they start building their businesses. This is what makes Angie an amazing addition to the LCG team - she not only has the knowledge, but also the heart and passion for helping others to succeed in their entrepreneurial journey.
In addition to her role at LCG, Angie is also an Empowerment Coach for millennial women, helping with a wide range of topics including goal setting, personal growth, and much more. She is genuinely caring and ready to serve her community! Fun facts: Angie loves to hike, travel, and plan events!
Alex Maldonado - Small Business Consulting Intern
Alexander Maldonado is a driven and versatile professional from Yuma, Arizona. He is currently attending the University of Arizona with a majors in Business Administration, Psychology, and Spanish, and a minor in Economics. Alexander's academic achievements have laid a robust foundation for his career interests in Organizational Management and Business Consulting. His diverse educational background enables him to blend business acumen with psychological insights and economic understanding, making him a valuable asset to the LCG Team. Alexander is excited to work with LCG to support small businesses and nonprofits across the U.S.!
Get in Touch!
Contact us today to request your free consultation.
Lucero Consulting Group
Based in Arizona, LCG provides businesses and nonprofits across the country with a wide range of marketing and consulting services.
Contact Us Today
We happily welcome visits to our office by appointment. To schedule an appointment, please reach out at info@lucerocg.com or 602-492-2559. Thank you!
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