Meet The Team
Manny Lucero, MS, Founder & CEO
Pedro Alvarez - VP, Director of Operations & Events
Born and raised in New York, Pedro Alvarez began a new chapter in 2013 when he moved to Arizona, where he quickly jumped into leadership roles and further advanced his commitment and advocacy for equality, economic opportunity, and community empowerment. Before transitioning into entrepreneurship, Pedro built a diverse career spanning the hospitality, property management, and insurance industries, where he developed expertise in customer experience, operational management, and strategic planning.
In 2020, Pedro joined Lucero Consulting Group, an Arizona-based consulting agency providing a wide range of small business and nonprofit services. Pedro plays a key role in optimizing operations and spearheading strategic marketing initiatives. His leadership continues to drive efficiency, innovation, and impactful solutions for the firm and its diverse clientele. Beyond his work at Lucero Consulting Group, Pedro serves as a business advisor and instructor for various organizations across the Valley and volunteers his time teaching Toastmasters classes for high school students.
His dedication to fostering inclusive environments also led him to leadership roles such as Board Chair of the ONE Marriott Phoenix Chapter, focusing on LGBTQ+ advocacy, and board member of R.A.I.L., supporting small business growth and community development.
In 2024, Pedro was awarded the Greater Phoenix Urban League Young Professional award for his commitment and impact on the Arizona community. In 2025, Pedro graduated from the Valley Leadership Catalyze program (class 4), and joined the Board of Directors for LOOKOUT News, a digital news platform amplifying Arizona’s LGBTQ+ voices and stories.
A firm believer in resilience, innovation, and community engagement, Pedro is committed to not just personal success, but to empowering others. His work embodies the belief that true success is shared, inclusive, and built on a foundation of collective growth.
Angie Vazquez - Administrative Assistant
Cynthia Gonzalez - Marketing Coordinator
A Phoenix native, Cynthia Gonzalez is a dynamic marketing professional with a passion for storytelling and brand development. She earned her degree in Creative Media and Film from Northern Arizona University in 2020 and launched her career at Big Brothers Big Sisters, where she gained hands-on experience in nonprofit outreach, campaign development, and community engagement.
With over five years of expertise in social media, digital marketing, and brand storytelling, Cynthia brings a strategic and creative approach to her role as Marketing Coordinator at Lucero Consulting Group. Bilingual in English and Spanish, she excels at crafting compelling narratives that connect with diverse audiences, ensuring brands remain authentic and culturally resonant.
Beyond marketing, Cynthia's love for reading, writing, and film enhances her ability to create engaging and impactful content. She enjoys discovering new coffee shops and restaurants, drawing inspiration from trends that shape innovative branding. With a keen eye for detail and a flair for creative expression, Cynthia blends strategy, creativity, and cultural awareness to drive brand growth and success.
Julian Jaramillo - Business Support Services Intern
Julian was born and raised in Connecticut and is a last-semester senior at Southern Connecticut State University, studying Political Science and Business Administration. Throughout his academic journey, he has developed a strong passion for problem-solving, strategic thinking, and organizational development. Like many graduating college students, he has faced the uncertainty of what comes next, but he firmly believes that investing time into genuine interests while embracing curiosity and sharing perspectives will welcome opportunities that can change your life for the better.
Julian prides himself on being a charismatic and driven individual with a knack for not only executing plans but refining them to be even more effective. His explorative role at LCG has allowed him to put these skills into practice, providing him with hands-on experience in supporting both entrepreneurs and organizations. Being part of a team that helps people bring their visions to life has only reinforced his enthusiasm for working in dynamic and innovative spaces.
Outside of his professional and academic pursuits, Julian has a deep love for nature, spending time with Chester (his family’s 5-year-old German Shepherd), and spending quality time with his loved ones.
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Lucero Consulting Group
Based in Arizona, LCG provides businesses and nonprofits across the country with a wide range of marketing and consulting services.
Contact Us Today
We happily welcome visits to our office by appointment. To schedule an appointment, please reach out at info@lucerocg.com or 602-492-5175. Thank you!
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